BT bags Jagger for cancer fight

STYLE icon Georgia May Jagger was in Dublin yesterday to officially launch the seventh annual Fashion Targets Breast Cancer Campaign.

At just 19 years old, Georgia May, the daughter of Jerry Hall and Mick Jagger, has already graced the pages of the world’s style bibles, featured in the hottest ad campaigns and has worked with all the great photographers.

As the face of this year’s campaign, Georgia May came to town to launch the limited edition Marc Jacobs-designed Fight Like a Girl packable tote bag, which goes on sale for €35 exclusively in Brown Thomas and BT2 stores from today.

The tote bag, which incorporates the distinctive Fashion Targets Breast Cancer Campaign bull’s eye target logo, will undoubtedly be the “must-have” tote bag of the summer.

All proceeds from the sale of these bags will go to Action Breast Cancer and Europa Donna Ireland to help raise awareness of breast cancer issues in Ireland.

The Fashion Targets Breast Cancer campaign has gone from strength to strength in Ireland, having raised about €570,000, initially through the sale of the bull’s-eye target T-shirts, and over the last three years, the hugely successful tote bags designed by Diane von Furstenberg, Orla Kiely, Paul Smith and Tory Burch.

Some 2,766 cases of breast cancer were diagnosed in Ireland in 2009 and women have a one-in-nine chance of developing breast cancer during their lifetime.

www.cancer.ie/action