Novel way for parties to target key voters

POLITICAL parties have a novel way of tailoring their message to the specific needs of local communities with free access to an online mapping portal containing specific information on demographics and socioeconomic indicators.

The All Island Research Observatory (AIRO) at NUI Maynooth has decided to provide candidates and political parties with free access to their information portal which maps population demographics, socioeconomic indexes, housing and transport; statistics.

The portal has been developed by two NUI Maynooth research institutes — the National Institute for Regional and Spatial Analysis (NIRSA) and the National Centre for Geocomputation (NCG).