Lidl own-brand vodka beats market leaders

HIGHER prices do not always mean better quality, as an own-brand vodka has proven by thrashing top-shelf brands to be named the best vodka on the market.

German retail giant Lidl’s Putinoff Vodka received the highest rating in a survey by comparison site supermarketown-brandguide.com, coming in ahead of the world’s leading premium vodka Smirnoff Red Label.

Marking it 10 out of 10, the €11.99 vodka beat own-label vodkas from Aldi, Tesco and Marks & Spencer, as well as the celebrity favourite Grey Goose which can retail for as much as four times the price of Putinoff.