Lidl own-brand vodka beats market leaders

HIGHER prices do not always mean better quality, as an own-brand vodka has proven by thrashing top-shelf brands to be named the best vodka on the market.

German retail giant Lidl’s Putinoff Vodka received the highest rating in a survey by comparison site supermarketown-brandguide.com, coming in ahead of the world’s leading premium vodka Smirnoff Red Label.

Marking it 10 out of 10, the €11.99 vodka beat own-label vodkas from Aldi, Tesco and Marks & Spencer, as well as the celebrity favourite Grey Goose which can retail for as much as four times the price of Putinoff.

Editor of the site Martin Isark said it goes to show you can find better than brand quality, even in a competitive market, at the lowest prices. “Neat or with a mixer [Putinoff] is a stunning vodka. Better than leading brands.”

Spokeswoman for Lidl Aoife Clarke added that the secret of Putinoff vodka is that it is triple distilled “which adds a smooth quality and a deliciously unique taste — all without the celebrity price tag”.

However, Lidl is no stranger to food awards, after winning four Blas na hÉireann National Irish Food Awards in a blind taste test last October.

Lidl took gold in the dairy category for its deluxe Irish premium devon toffee-flavoured yoghurt and for its Irish Valley Irish country cream, bronze in the best newcomer category for its Bridge Bakery luxury lemon cake and gold and bronze in the drinks category for its Carrick Glen cranberry and raspberry flavoured sparkling water.

Lidl also won a gold star from the Good Food Guild last year when its Glensallagh pale streaky bacon was described as “close to perfection” by the British Great Taste Awards.

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