The 22-year-old dashing winger, will as Grand Marshal, lead the parade in his native city.
Mayor Kevin Kiely said last night while launching the festival: “We’re all very proud of Keith, he’s a fantastic ambassador for Limerick so he’s a natural choice for our Grand Marshall.
“What a festival we have this year. We are asking everyone to come out and support our Limerick parade; it’s our national day after all and an opportunity for a fantastic family day out.”
Festivities will kick off on Saturday, March 13, when the National Lottery Skyfest will light up the skies with King John’s Castle providing a stunning backdrop for a huge fireworks display.
Pre-show activity, provided by Shannon Development starts at 6pm and includes live bands, fire jugglers, face painters and much more.
Dr Vincent Cunnane, chief executive Shannon Development, said: “It’s not only a wonderful opportunity for the people of Limerick to enjoy themselves but it also provides us with a unique platform to showcase the best of Limerick to a national and international audience. The televised Skyfest in particular is a wonderful vehicle to put Limerick centre stage as a fun loving place to be.
“As the tourism authority for the Shannon Region, Shannon Development will be using this magnificent spectacle and the St Patrick’s Day celebrations in our tourism marketing promotion to attract additional visitors to the city during the year.”
The International Band Parade and Competition is also celebrating its 40th anniversary this year with marching bands from Ireland, USA, Germany and Africa participating.
Meanwhile, local schoolgirl Nastasia Vashko will entertain the crowds and proudly represent Limerick as the 2010 Junior Marshall.
The Irish Chamber Orchestra, based at the University of Limerick will also take part in the parade, along with the Expressive Arts Theatre Group, Limerick Polish School, Munster Indian Cultural Association and many other sporting, cultural, community, business and social organisations.
Futureama Productions managing director, Fran O’Donnell, who is organising this year’s St Patrick’s Day Festival, said: “We’re delighted with the interest... from the public and especially the St Patrick’s Day parade. We’re very grateful for the support of our sponsors.”
* For more information, go to www.limerickcoordination.ie