Average hotel prices down 40% as industry battles it out for guests

AVERAGE hotel prices have fallen by more than 40% as hoteliers pursue aggressive discounting in tough times, a trade magazine survey has found.

The average cost of a double room in a hotel now stands at €107.70, compared to €153.19 last June, says Hospitality Ireland.

Discounts have been even greater for five-star hotels in the last half-year however, with average prices for a five-star hotel room now costing €171.91 — €110 cheaper than last summer.