These innovative post-grad courses have proven invaluable to TCH, owners of the Irish Examiner, Evening Echo, Sunday Business Post and 15 other titles in Ireland and Britain, as well as numerous radio stations and online companies.
Some 20 students graduated in journalism this year, with another 16 in sales. Recruitment is already under way for candidates for both courses for the next academic year, which begins in January.
“Both programmes have been hugely successful,” said TCH Group managing director Anthony Dinan.
“It is even more important in the current economic climate that companies continue to invest in training and the personal development of their staff, just as in areas such as sales, marketing and advertising.
“It is very important that people continue to refine their competencies. This is why we are continuing to invest heavily in training. You always need to ensure that people keep developing their skills.”
Both TCH study programmes are accredited by the Higher Education and Training Awards Council (HETAC).
Students spend the bulk of their time in the workplace, dealing with real work tasks in a dynamic team environment.
Having been launched seven years ago, the TCH Higher Diploma in Journalism is unique within the industry in that 70% of graduates are employed within the TCH Group. The training covers all aspects of print journalism from shorthand to law, and is delivered by trainers from the British-based Press Association media group, supported by experienced mentors within the TCH group.
The 12-month BA in Sales incorporates training provided by Cork Institute of Technology, Sales Institute of Ireland, BT Solutions and Leadership Management Ireland.
Training modules range from human behavioural influences behind customer buying decisions to sales management. The programme has been hugely beneficial in developing the sales skills of participants in a live workplace environment.
HETAC chief executive, Gearóid Ó Conluain, said: “These programmes are an unique combination of academic rigour, life experience and workplace knowledge and skill. They deliver an innovative and creative blend of learning to the highest standards.
“Our economy needs more higher education courses of this quality. We need courses which draw on the spirit of collaborative enterprise, while also allowing individuals to move forward with their own personal development.”
David Gilbert was named Student of the Year for this year’s journalism programme. He is now working full-time as a reporter with the Echo Group in Wexford, which is part of the TCH Group.
Irish Examiner property sales rep Louise Daly was selected as Student of the Year on the TCH BA in Sales.