Bebo inspires ‘snack TV’ show
The new programme, called Aisling’s Diary, is modelled on the hit online drama, Sofia’s Diary,that debuted in March on the social networking website, Bebo.
The format used for both productions is described as “snack TV” — a new buzz-word for short-form videos normally shown on the internet.
RTÉ commissioned the Dublin-based company behind Sofia’s Diary, CR Entertainment, to create the new mini-series.
A key element of Aisling’s Diary will be its interactivity, with viewers invited onto the show’s web page, where they will be able to keep up-to-date with what is happening in Aisling’s life.
They can even contact Aisling themselves through her profile on Bebo.com.
The series follows the life of an Irish-American teenager who has just moved from Boston to Dublin with her family.
In the early 80s, Aisling’s family moved to the US but the series begins as they return to Ireland to find the Celtic Tiger has transformed the country.
Series producer, Triona Campbell, said they already knew from their experience with Sofia’s Diary that snack TV was extremely popular with young audiences who were proving more difficult to reach through traditional media alone.
Aisling’s Diary will be screened for the first time on Monday. It will be broadcast on RTÉ Two on weekdays, just before the popular Australian soap, Home and Away.
A 20-minute omnibus will also be shown on Saturday mornings.
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