Irish shampoo spend is hair-raising
New research from independent market analysts Datamonitor found that while the average Norwegian spends more on haircare products than anyone in Europe, Ireland’s economic boom has driven spending on healthy hair up to 8% per year, the second highest in western Europe. Only Spanish growth is ahead, at 8.3%.
Datamonitor forecasts that the Irish haircare boom hasn’t petered out yet, either: more impressive growth of 8.7% is forecast every year between 2002 and 2007. This will move Ireland’s position within the European per head spending table from twelfth in 2002 to seventh by 2003.
