Drinkers hit for six as Guinness increases prices

THE price of Guinness draught beers is being topped up with a six cent on the pint increase from March 1.

Yesterday, Guinness UDV Ireland, the trading arm of Diageo Ireland, informed its customers it will increase the wholesale price of draught beer products by €5.45 per keg.

Corporate affairs director Pat Barry said the company had not increased its draught products since March. While it was a difficult decision to make, there was sound economic reasoning behind the increase, he said.