Lawyers for Conor McGregor have hit back at a Dutch company trying to block the mixed martial arts star registering his own name as a trademark across the EU.

Goffs has secured a temporary High Court injunction directing an individual to take down several fake and misleading social media accounts it claims are deliberately aimed at damaging the bloodstock sales group.

Supermacs has won its David versus Goliath battle with fast food giant McDonald's to have the use of the iconic Big Mac trademark cancelled.

Irish fast food chain Supermac’s has lodged a fresh trademark application with the EU in a bid to expand its presence overseas.

McDonald’s has claimed that fast-food rival Supermac’s has failed to submit any convincing arguments that the two brands would not cause confusion amongst the public in the EU.