Supermac’s makes fresh trademark attempt

Irish fast food chain Supermac’s has lodged a fresh trademark application with the EU in a bid to expand its presence overseas.

Earlier this year, McDonald’s successfully opposed Supermac’s plans to sell its famous snack box in the UK and Europe by blocking its bid to secure a European trademark for its products.

Supermac’s had intended to appeal the decision. Yesterday was the deadline for it to lodge its appeal documents.