'The end of the McBully': Supermacs welcomes 'Big Mac' trademark win over McDonald's

Supermacs has won its David versus Goliath battle with fast food giant McDonald's to have the use of the iconic Big Mac trademark cancelled.

In what is being seen as a landmark judgment by European Union Intellectual Property Office (EUIPO), the office said that the multinational had not proven genuine use of the contested trademark as a burger or as a restaurant name.