Conor McGregor loses rematch to register his brand in the EU

The EU agency said "there is a likelihood of confusion" over McGregor IP B.V.'s own trademark and the proposed 'Conor McGregor' trademark

According to the latest figures from Forbes, Conor McGregor (pictured) is ranked 35th in its 2022 top highest earning athlete rankings earning $43m over a 12-month period. File picture: Colin Keegan

Mixed Martial Arts (MMA) star, Conor McGregor has suffered a knockout blow in his plans to cash in on his brand across the EU in an effective "rematch" with a Dutch firm.

This follows an EU agency upholding the objections of Holland-based firm McGregor IP B.V. against the application by the Dubliner's company, McGregor Sports and Entertainment Ltd (MSEL), to register 'Conor McGregor' as a trademark for the sale of clothing, footwear and sportswear across the EU.