'It's beginning to look a lot like...' Brown Thomas opens Christmas shop with 127 days to go

Bex Fleetwood and her son Leo Fleetwood at the Brown Thomas Christmas shop. Picture: Leon Farrell/Photocall Ireland

Can you hear that sound? No, not the bleeting of the St Luke’s goats or the splashing of Wally the walrus. It’s the sound of jingle bells coming from the heart of Brown Thomas.

That’s right, the retailer’s iconic Christmas shop has opened in its four stores nationwide as well as online.