Colman Noctor: Interplay of politics and personality decides a teen’s popularity status

Likeable girls tend to be inclusive, empathetic, and emotionally intelligent. While they may not always be in the limelight, they usually have strong, meaningful friendships.
‘But everyone else has one’, is a dubious argument most parents will have heard their teen make. But my daughter might have been right when she said this to make a case for a White Fox hoodie. Does wearing an expensive, in-fashion hoodie guarantee she will be popular, or does it require something more than that?