Whole body scents: Why are people suddenly spritzing up their private parts?

While colourful ad campaigns about using scented sprays on ‘butts’ and ‘balls’ are amusing, experts say such products are not necessary and may upset the genitals’ delicate microbiome

Picture: iStock 

SINCE the arrival of the first underarm deodorant in the 1950s, the Irish market for fragrant sprays, roll-ons, and sweet-smelling sticks has exploded.

Readers of The Cork Examiner who saw the first adverts of a hand-drawn woman rolling Mum Rolette under her armpit in 1952 could hardly have expected that today they would witness television promos encouraging would-be buyers to spray body spray on their “butts”, “balls”, and “marbles”.