Vintage: the revival is set to run and run

With more designers clamouring to dress stars than dates on the calendar, why are fashionistas like Victoria Beckham and Rihanna paying retail for William Vintage? Rachel Marie Walsh spoke to brand founder William Banks-Blaney.

The red carpet is so commercialised these days, says William Banks-Blaney. “You often see a celebrity wearing a press sample or a dress that has a big marketing campaign behind it.”

The owner-founder of WilliamVintage, a London vintage emporium frequented by A-listers and their savvy stylists, sells mint-condition couture and prêt-a-porter. His clothes offer credibility with fashion insiders and they telegraph an interest in style that goes beyond the label.