Derry lad convinces Selfridges to print 'Arsemuck' on Nutella jar as an 'Irish name'

An Irish man living in London discovered just how convincing he can be when ordering personalised jars of Nutella in Selfridges.

Personalisation of the jars of chocolate spread has been notoriously strict around the world. Last year, a little girl in Australia named after Egyptian goddess Isis was refused her own jar as she shared her name with a terrorist organisation.

Despite the challenges, Derry man Seamas O'Reilly has successfully printed not just one, but three questionably rude phrases on jars of Nutella he purchased in Selfridges - and he even convinced one worker that 'Arsemuck' is an Irish name.