Online Lives: 22-year-old fashion blogger Sarah Hayes

UL graduate Sarah Hayes, 22, enjoys sharing creative content on her fashion blog as well as her social media accounts.

“When I’m not working or studying, you’ll find me doing something creative like making a fashion video or writing a post for my blog, PinkSars.com,” she says.

“I honestly love being creative online. Whether it’s making an outfit video with cool edits or just editing photos - that’s what I love the most. Plus, I’ve met some great people through blogging, which is just an added bonus.

“The Irish blogging community is honestly so supportive and kind. I’ve met some incredible people through the online Irish blogging community and I’m so grateful for another great way to meet like-minded people.”

She has started in a graduate programme and works as a PR and media assistant in Tourism Ireland while completing a post-graduate degree, and she believes her blog has helped her career.

“Without my blog, I don’t think I would’ve gotten the graduate programme that I am on now,” Sarah says.

Blogging has helped me to stand out when looking for jobs since graduating college. Although blogging is quite common nowadays, it makes you stand out

“It’s helped me build my confidence too when I see what I’ve created online.”

Finding time to produce quality content in a busy industry has sometimes been difficult, she admits.

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“For me personally, finding the time to give blogging a real go has been an ongoing struggle.

“I started my blog in college and worked weekends, so finding time to cram in taking a few pics for the ’gram was definitely a struggle. This is something that’s ongoing but just trying to find a balance and at least get a few posts up is all that matters.

“Another aspect that can be difficult too is keeping the momentum going. Blogging has become so saturated, so you really have to work hard to keep your content current and different, to make people actually click onto your page. That’s something I’m still working on.”

Having spent “a lot of years” writing about trends that have come and gone, Sarah focuses on her passion for fashion and writes about many other subjects close to her heart as well.

Looking back, I think I wasted a lot of years blogging about things that I didn’t really care about, simply because of trends, but now I’m posting what I like

“I usually post images of my outfits but I love to always write about mindfulness, positivity and just life in general.”