This ad has a brilliant pay-off for anyone who sticks past the first five seconds

It's worth it, trust us.

We're all guilty of skipping the ads as soon as they come on - whether online or on TV. So companies are having to get clever about capturing our attention - so they can sell us things.

Insurance company Geico has released this genius ad that rewards anyone that stays with it for longer than five seconds.

The kids nail it, don't they? Because you can definitely see panic in the adults' eyes.