Ron Burgundy reveals his secret for good journalism

The 'Anchorman 2' PR machine keeps on rolling.

Will Ferrell was in Boston yesterday being honoured by Emerson College who temporarily re-named its School of Communication in honour of his 'Anchorman' character.

Love! RT @benandjerrys: We're at @EmersonCollege 4 the renaming of their Comm School for @RonBurgundy! #ECBurgundy pic.twitter.com/DxqGy65hcr

— Emerson College (@EmersonCollege) December 4, 2013

Ferrell told students he was "literally in a glass case of emotion" as he collected an award and revealed his secret to being a great news reader.

Hygiene.

We in Ireland think he's the best, especially after his message for 'Late Late Toy Show' lovers last week, as well as his newscast in North Dakota over the weekend covering curling trials in Canada.

RT @DemiVitkute: @EmersonCollege @AmandaWeisman #RonStach #ecburgundy http://t.co/adUlqIY99P

— Emerson College (@EmersonCollege) December 4, 2013