Ron Burgundy reveals his secret for good journalism

The 'Anchorman 2' PR machine keeps on rolling.

Will Ferrell was in Boston yesterday being honoured by Emerson College who temporarily re-named its School of Communication in honour of his 'Anchorman' character.

Love! RT @benandjerrys: We're at @EmersonCollege 4 the renaming of their Comm School for @RonBurgundy! #ECBurgundy pic.twitter.com/DxqGy65hcr

— Emerson College (@EmersonCollege) December 4, 2013