BalconyTV a platform for Cork bands

The franchise has filmed 7,500 music videos in 42 cities since its launch in 2007. Dublin paved the way, says Don O’Mahony

IF YOU have watched music videos online, you may have seen BalconyTV. The concept is simple: an artist plays a song on a balcony. That balcony was once a particularly snug one with a view overlooking Dublin’s Dame Street. Now the balcony varies, and is usually more expansive and has a sunny view.

Since launching in Dublin in Jun 2007, BalconyTV has been franchised to 42 cities, including Tel Aviv, Tokyo, Brooklyn and Brisbane, generating 7,500 videos and over 30m views.