Weighing up our choices

How much are we in control of what we eat?

While it’s tempting to say our food choices are a matter of free will, this simplistic view ignores the many influences which govern our dietary behaviour.

Over recent years there has been a dramatic increase in the number of unhealthy foods and drinks — often backed up by intense marketing campaigns — stocked on our shelves. In such an environment, we’re all the more likely to be seduced into unhealthy choices.