Home beauty secrets of the stars

THE BEAUTIFUL Cheryl Cole purrs Geordie-style “Becos ahm weeeeth et,” as she tosses her mane in the TV spots for L’Oréal Paris’ Elvive Full Restore 5.

It’s a mantra we’ve come to expect dripping from the lips of the brand’s many celebrity ambassadors.

While L’Oréal Paris are masters of the celebrity hook-up, other brands are nearly as good: Rimmel’s got Kate Moss who fronts several of its make-up lines, including her own lipstick collection. Charlize Theron is absolutely smokin’ hot as the face of Dior’s J’Adore fragrance, and Balenciaga recently signed girl-of-the-moment and Twilight star Kristen Stewart, to front the forthcoming Flora Botanica perfume.