Pink is still the first colour with which girls gender-identify and can be a rallying hue, writes Rachel Marie Walsh.

THE BEAUTIFUL Cheryl Cole purrs Geordie-style “Becos ahm weeeeth et,” as she tosses her mane in the TV spots for L’Oréal Paris’ Elvive Full Restore 5.

Hello Sunshine

Tinted moisturiser, foundation, skincare, or something new altogether?