Esther McCarthy: Jamie Dornan's Diet Coke collab smells like 50 shades of shite to me

But surely, it can’t just be about the money? I can see what the Diet Coke gang have to gain, but what’s in it for Jamie... besides the paycheck? He can’t love unicorns that much, can he?

Jamie Dornan: “I’m really pleased to join the Diet Coke family. The ‘This Is My Taste’ campaign resonated with me instantly as it reminds us all to take moments for ourselves to do whatever makes us happy. Especially if that includes taking a break in your day to drink a Diet Coke whilst lounging on a unicorn floatie.”

Hold on to your hats, everyone. Irish actor and renowned ride, Jamie Dornan, will be taking on the role as ambassador for Diet Coke.

Jamie will star in a brand new commercial in October, “which reveals his own love of cold-water swimming, with a cheeky Diet Coke twist”.