How to go viral: Tips from a top TikTok food creator and a croque madame croissant recipe

'I’ve burnt myself on numerous occasions trying to nail the perfect cheese pull,' Lydia Vernon, part of the fast-growing TikTok channel Caught Snackin’, tells Prudence Wade

Caught Snackin’s viral TikTok recipe

Lydia Vernon – one of the creators behind the wildly popular TikTok account Caught Snackin’ ( @caughtsnackin) – knows better than anyone the pain of capturing the perfect cheese pull on camera.

For those not familiar with the term, a ‘cheese pull’ is when the ooey-gooiness of cheese is perfectly stretched out and filmed for a food video on social media. It is something commonly seen in dishes such as toasties and pizza.