Cost of Living: Irish parents switching supermarkets to save money on the weekly shop

According to a survey of 800 parents, Irish families are clearly moving towards offers and discounts wherever they can get them in order to be able to afford to feed their family healthy meals

Irish families report feeling the pinch when it comes to grocery shopping.

It was interesting to see research just released about shoppers and offers and vouchers. The research, commissioned by Aldi Ireland found half of Irish shoppers claimed to have intentionally overspent, shopped more frequently or bought something they didn’t need to qualify for supermarket money-off vouchers.

Our own ParentsandBrands research with over 800 parents, who are all key household grocery shoppers, contradicts these findings quite a bit.