Shoppers over-spending by almost €500 a year chasing supermarket discounts

Shoppers over-spending by almost €500 a year chasing supermarket discounts

46% of shoppers surveyed have agreed to ‘buy one get one free’ or ‘three for two’ sale offers, which leads them to spend more, with 30% of shoppers believing supermarket loyalty schemes and money-off vouchers also lead them to waste food. File picture

Irish shoppers could be overspending by almost €500 a year "chasing" supermarket voucher discounts, new research suggests.

The study by Coyne Research, conducted between June 21 and July 6, with 1,000-adults sampled, found half of Irish shoppers claimed to have intentionally overspent, shopped more frequently or bought something they didn’t need to qualify for supermarket money-off vouchers.

Already a subscriber? Sign in

You have reached your article limit.

Unlimited access. Half the price.

Annual €130 €65

Best value

Monthly €12€6 / month

More in this section

Lunchtime News

Newsletter

Keep up with stories of the day with our lunchtime news wrap and important breaking news alerts.

Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

© Examiner Echo Group Limited