Progress and produce: 50 Irish food producers that have embraced sustainability
L-R: Virginia O'Gara of My Goodness; Ultan Walsh, Gort na Nain; Sally Barnes, Woodcock Smokery
The brief was 50 Sustainable Irish food businesses or producers but to be honest, the word, ‘sustainable’, has become deeply tarnished, even suspect as too many enterprises, in all sectors, pay lip service to the planet while putting their real energies into the pursuit of profit.
Too often in recent times, the word has been co-opted and rendered redundant, used as greenwashing for business as usual, to maintain the progress of a system driven first and foremost by economic priorities above all else, while continuing to deplete and even destroy our precious natural resources, and, tragically, we have wreaked havoc on the soil and waters of this once fair island, not to mind our own little contribution to the global problem of climate change.
