Edible pumpkins enjoy surge in demand amid plant-based food boom
Demand for edible pumpkins has surged amid the vegan boom, a supermarket buyer has said (Andrew Matthews/PA)
The vegan boom has helped swell demand for edible pumpkins to record levels, a supermarket buyer has said.
Tesco’s dedicated pumpkin grower planted 100,000 of the eating variety this year, which have a sweeter flavour than the carving variety.
