Best bar none

WHEN Green & Black’s was launched in 1991 they marketed it as the world’s first organic chocolate.

Conventionally grown cacao is still one of the most heavily sprayed food crops in the world. Organic was just beginning to be a buzzword at that time, so people were intrigued enough to buy and try it. Its sheer deliciousness brought them back for more.

In 1993, the company's orange-and-spice Maya Gold became the first product to carry the Fairtrade mark the shopper's guarantee that the farmers and growers who produce the cacao get a fairer price for their crops.