Best bar none
Conventionally grown cacao is still one of the most heavily sprayed food crops in the world. Organic was just beginning to be a buzzword at that time, so people were intrigued enough to buy and try it. Its sheer deliciousness brought them back for more.
In 1993, the company's orange-and-spice Maya Gold became the first product to carry the Fairtrade mark the shopper's guarantee that the farmers and growers who produce the cacao get a fairer price for their crops.
