Keogh's Farm founder joins Rory Best's 378km walk for children's cancer charity
At the launch of Rory’s Miles to Mayo are Tom Keogh (left), founder and managing director of Keogh’s Farm, and former Ireland and Ulster Rugby captain Rory Best. Picture: Marc O’Sullivan
Tom Keogh, founder of Keogh’s Farm, will join Ireland rugby legend Rory Best on a charity walk around the island of Ireland in support of Cancer Fund for Children.
Cancer Fund for Children is an all-island charity that provides emotional, social and therapeutic support to children, young people and families impacted by cancer.
Mr Keogh will be led alongside other business representatives by Mr Best on a charity walk spanning 378km this September.
As part of its support of the ‘Rory’s Miles to Mayo ─ the Trilogy initiative’, Keogh’s has released a limited-edition batch of its ‘Mature Irish Cheese & Onion’ crisps featuring the Cancer Fund for Children’s daisy logo.
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The promotion aims to spread awareness of the charity’s vital services, with the Cancer Fund for Children logo appearing on one million bags. A scannable QR code on the back of bags leads to information on the charity and how people can get behind it.
From September 12-20, the team will be captained by Mr Best as they walk the equivalent of nine marathons in nine days.
The participants will walk about 50,000 steps a day and will be starting from Derry, travelling through Belfast, Dublin, Kildare, Carlow, Cork, Limerick and Galway, before finishing in Cong, Co Mayo.
Cong is the location of Cancer Fund for Children’s second Daisy Lodge therapeutic short break centre, currently under construction and due to open in 2027.
Speaking about the upcoming challenge, Mr Keogh said: “Keogh’s Farm is very proud to play a role in highlighting the wonderful work that Cancer Fund for Children does in supporting children, families and young people across the island of Ireland facing the devastating impact of a cancer diagnosis.
"Taking part in last year’s 26 Mountains to Mayo challenge was an incredibly fulfilling experience for me, so I jumped at the chance to join Rory Best for this September’s Rory’s Miles to Mayo ─ the Trilogy walk.
"Though the nine-day route will be physically and mentally testing, I’m looking forward to tackling it together with Rory and the other participants, while raising vital funds to help those going through very tough times.”
Cancer Fund for Children chief executive Phil Alexander said: “We are very grateful to Keogh’s Farm for rolling out this exciting initiative and for Tom Keogh’s continued support for Cancer Fund for Children as he sets out to tackle another fundraising challenge.
"By generously donating their time, support and boundless energy, Tom, together with all the business leader participants, will help us to continue to provide vital services for children, young people and families affected by cancer across the island.”
For more information and to find out how you can support Mr Keogh and all the participants taking part in the charity walk visit the RorysMiles2Mayo website.
