Casting call to find the new young face of Irish dairy
NDC have launched a casting call in search of a new young face to be the star of a media wide autumn campaign.
Irish dairy is looking for a fresh young face to be the star of a new media-wide campaign launching later this year.
The National Dairy Council (NDC) is inviting children to audition for the part of Seání to appear in a new advertising campaign launching this Autumn.
The campaign, developed by Core Creative, will appear on all major platforms, including television, streaming, radio, digital and social channels and outdoor billboards.
The scripts are written, but the campaign is missing just one component, its star! The role is for the character of Seání, a boy, aged between 7 and 12 years, who comes from a dairy farm and is an expert on all things farming.
Read More
No acting experience is required. The casting team is looking for personality first, ideally they want children who are naturally confident, curious, and comfortable simply being themselves on camera.
National Dairy Council CEO, Emma Walls, said: “Our new campaign launches in September and will celebrate Ireland’s pasture-based farming and highlight the National Dairy Council’s Guarantee in a memorable way. We are working with a very experienced casting director to find our Seání.
We want to find the very best person for the role, whatever their background, and the auditions are open to all boys in the age range. Since authenticity is key, children from farming backgrounds may well have an advantage when it comes to the final decision! While we are looking for boys for this phase of the campaign, the girls will have their chance too for further shoots.”
Parents or guardians are invited to submit an application on behalf of boys aged 7-12 by 21st July 2026.
Applications should include a recent photograph, a short audition video with the child introducing themselves, sharing their name, age, the county they are from and what they enjoy doing during the summer. The audition video should be approximately 1–2 minutes in length and can be filmed on a mobile phone. It should show the child in a full-length frame, speaking directly to the camera.
Parents and guardians are asked to keep the video simple and unedited, allowing the child's natural personality to shine through.
Children selected for the next stage of the casting process must be available to attend auditions, rehearsals, fittings and filming in Dublin during August, accompanied by a parent or guardian. Final casting decisions will be made by the production team in consultation with the director and casting director.
- For more information, key dates and where to submit an audition visit the NDC website.
