Irish adults want a healthy, balanced diet, but convenience still influences choice, survey finds
Lisa O’Rourke, amateur boxer; Paul O'Donovan, Olympic rower; and Róisín Ní Ríain, Paralympic swimmer, at the launch of the National Dairy Council and Sport Ireland Institute's new three-year partnership.
A survey of more than 1,000 Irish adults has found 41% typically choose convenience breakfast foods, despite saying a healthy meal is important to them.
The survey, commissioned by the National Dairy Council (NDC), found 84% of Irish adults say a healthy, balanced breakfast is important to them, but 41% typically choose convenience-led options such as bread, toast or pastries, with more nutrient-dense choices such as cereal with milk following behind.
