Bord Bia reveals St Patrick’s Day promotions across 15 countries

Bord Bia will have over 40 coordinated promotions across 15 countries in North America, Europe and Asia for St Patrick's Day celebrations

During March, Bord Bia's Spirit of Ireland campaign in North America aims to educate bar and restaurant professionals on premium Irish spirits.

From London to Singapore, Irish food and drink will take centre stage this March as Bord Bia rolls out its St Patrick’s Day programme.

Throughout March, Bord Bia’s overseas offices will be co-ordinating over 40 St Patrick’s Day events across 15 countries and four continents.