The traditional industry’s fight against plant based competitors
The meat and dairy industries have lost out in the battle for the hearts and minds of consumers.
They seem to be resorting largely to arguments over language. For example, a spokesman for the Australian Dairy Farmers national policy and advocacy body national policy and advocacy body said the launch of a new plant-based Magnum, and other non-dairy alternatives to ice cream, signalled a serious issue for the dairy industry.
