ABP’s China online beef breakthrough
ABP is the first European meat processor to offer premium beef products to China’s growing online marketplace, following an exclusive deal with Beijing Hopewise Ltd to launch premium Irish beef on JD.com, one of the largest Chinese business-to-consumer online retailers.
Purchasing beef online is one of the fastest growing trends in the Chinese market, and JD.com had 301.8m active users in the first quarter of 2018.
ABP will ship container loads of beef to the Hopewise processing facilities in Shanghai and Beijing, where the beef will be processed into packs which consumers can purchase for direct home delivery via the JD.com platform on their phones.
Mark Goodman, Managing Director of ABP’s International Division said: “This deal is a further tangible endorsement of the quality beef that Ireland and ABP continues to offer. We look forward to building on our relationships in the Chinese market, and working closely with both the Department of Agriculture, Food and the Marine and Bord Bia to continue to grow the market share for Irish beef in China.”
