ABP’s China online beef breakthrough

ABP is the first European meat processor to offer premium beef products to China’s growing online marketplace, following an exclusive deal with Beijing Hopewise Ltd to launch premium Irish beef on JD.com, one of the largest Chinese business-to-consumer online retailers.

ABP’s China online beef breakthrough

By Stephen Cadogan

ABP is the first European meat processor to offer premium beef products to China’s growing online marketplace, following an exclusive deal with Beijing Hopewise Ltd to launch premium Irish beef on JD.com, one of the largest Chinese business-to-consumer online retailers.

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