Ireland pushes for increased lamb products on the dinner table

Ireland’s role in a €7.7m campaign to be launched in six European countries to encourage people to cook with lamb has been outlined by Agriculture Minister Simon Coveney.

Bord Bia (Ireland), Eblex (England), and Interbev (France) are involved after a successful joint application through their national authorities for matching funding under the EU promotion fund.

Mr Coveney, who made the announcement during his visit to the biennial SIAL trade fair in Paris, said this is great news for Irish sheep meat producers and processor.