Aurivo Co-op begins operating after overwhelming shareholder vote

Aurivo Co-operative Society has begun operating under its new title after an overwhelming vote of shareholders support.

Formerly Connacht Gold, the rebranded co-op is also introducing brands Nutrias and Homeland as part of a strategy to build sustainable growth for Aurivo and its shareholders.

Chairman Padraig Gibbons said: “The massive support we got from shareholders, as well as the strong direction from customers over the past two years of research, highlights the importance in building a vibrant and fresh approach to our branding and Aurivo certainly does that. It’s a name we are proud to have over our door and look forward to it being a benchmark name in the history of the Irish co-operative movement.”