€500,000 Féile Bia accreditation boost
The marketing programme will also be used to encourage consumers to eat in the accredited outlets, which are committed to sourcing meat, chicken and eggs from recognised Quality Assurance Schemes, and to meeting customer demands for country of origin information.
Benefits from the scheme for Irish farmers and processors taking part in recognised Quality Assurance Schemes are also likely to increase next January, when Féile Bia restaurants will be required to indicate country of origin of all meat and eggs, on menus and/or display boards. This follows the legislation introduced in July which requires all catering outlets to provide country of origin information for beef.
