Information on origin of meat vital

Ireland: Research undertaken by Agri Aware has shown that people want information on the country of origin of the meat they purchase.

Agri Aware’s research, undertaken late last year, showed that some 97.2% of consumers believe that all shops, hotels and restaurants should adequately inform the customer as to the country of origin of their meat and poultry products.

Practically all consumers (98.6%) favour the introduction of a green label to identify food as Irish.