Irish flower market is blooming
The current value of fresh flowers and indoor potted plant sales is €75m and growing.
The market for outdoor plants and flowers is valued at €110m.
Garden products are estimated to be worth €188m, and the total spend on landscaping services is about €58m.
The figures were highlighted when Bord Glas launched a series of gardening leaflets for beginners as part of a summer campaign to encourage more people to get gardening and to give a plant as a gift.
It is being supported by Dublin-born Diarmuid Gavin, the garden designer and co-host of BBC2’s popular “Home Front” Programme.
He said a plant is an ideal gift as “it is beautiful, long-lasting and doesn't contain any calories”.
The Start Gardening leaflet series covers bedding plants, spring and summer bulbs and climbers. It also provides information on garden design, lawn maintenance, hassle-free gardening and water features.
It was developed to provide novice gardeners with information on the plants, trees and shrubs available, and where, when and how to plant them.
According to recent Bord Glas/MRBI research, 35% of people who purchase indoor potted plants give them as gifts, while 48% buy for themselves.
