Bord Bia launch lamb promotion

BORD BIA launched a major promotion of Irish lamb in the new home of French rugby at the weekend.

As two French teams contested the European Cup final in Dublin, the Food Board was in Paris promoting the quality of Irish lamb to French consumers.

The venue for the campaign launch by Food Minister Noel Treacy was the French Rugby Federation’s new €46 million National Centre of Rugby, which President Jacques Chirac recently opened.