Flavoured milk launch welcomed

THE IFA has welcomed the launch by Glanbia of a new fresh chocolate and strawberry milk.

Liquid Milk Committee chairman Donal Kelleher said it was a novel initiative as it promotes the consumption of fresh milk to children. Drinking milk was proven to be far healthier for children than fizzy drinks which damage their teeth and contribute to obesity.

Mr Kelleher urged all dairies to make greater marketing efforts to make milk more convenient, attractive and relevant to the modern consumer. Until Glanbia's initiative, all flavoured milks sold in Ireland were imported.