Apple reportedly cuts production of Vision Pro headset after poor sales

Company had hoped the virtual reality device would herald a new era in ‘spatial computing’

Apple's Vision Pro virtual reality headset launched in June, 2023.

Poor sales have reportedly forced Apple to cut production of the Vision Pro headset that it had hoped would herald a new era in “spatial computing”.

The tech company also reduced marketing for Vision Pro by more than 95% last year, according to the market intelligence group Sensor Tower in figures first reported by the Financial Times.