Musk ‘demanded Twitter tweak site to better promote his tweets’

Musk became increasingly frustrated over what he saw as decreasing engagement with his tweets in recent weeks.

Many Twitter users reported earlier this week that their For You section of the app had been flooded with posts from the Tesla boss (Yui Mok/PA)

Elon Musk demanded Twitter engineers build a system to better promote his tweets on the platform after the Tesla boss got less engagement on a post about the Super Bowl than US president Joe Biden, it has been reported.

According to a report by US outlet Platformer, the Twitter owner threatened to fire his engineering team unless they tweaked the social media site to boost the promotion of Mr Musk’s posts to Twitter’s entire user base after he became frustrated at the lower number of views of his own posts.