UK seeks to curb Google and Facebook dominance with digital ad rules

Google and Facebook are set to face stricter regulatory rules in the UK next year.

Britain will impose a new competition regulatory regime next year to prevent Google and Facebook using their dominance to push out smaller firms and disadvantage consumers.

The code will be enforced by a dedicated unit within the UK’s Competition and Markets Authority (CMA), which this year said it needed new laws to keep the tech giants in check.