Google under review for possible competition probe in the UK

Google said the technology will allow people to receive relevant ads

Britain's competition regulator  is assessing whether a complaint about Google, related to digital advertising, warrants a formal competition-law investigation.

Britain's competition regulator has said it is assessing whether a complaint about Google, related to digital advertising, warranted a formal competition-law investigation.

The complaint, from Marketers for an Open Web (MOW), a coalition of technology and publishing companies, said it wanted the Competition and Markets Authority (CMA) to delay the launch of Google's Privacy Sandbox technology.