Uninformed influencer endorsement of products a  problem, says ad watchdog

The advertising watchdog said that 80 websites had promoted prescription-only medicines, violating the agency's code of standards.

Complaints to Ireland’s advertising watchdog about influencer endorsements are increasing, with more companies using content creators to promote their products, the chief executive of the Advertising Standards Authority has said. 

Orla Twomey warned that companies could face reputational damage by working with the wrong type of content creator.